Website Heatmap Tools
Website
heatmap tools provide visual data on how users interact with your site,
highlighting where they click, move their mouse, or scroll.
Top
Heatmap Tools (2025–2026)
- Hotjar: A highly popular choice for
marketers and UX designers, offering heatmaps, session recordings, and
feedback surveys.
- Microsoft Clarity: A completely free tool
providing heatmaps, session recordings, and specialized insights like
"rage clicks" and "dead clicks".
- Crazy Egg: Features a unique "Confetti" report that
segments clicks by referral source (e.g., Google vs. Facebook) and an
easy-to-use A/B testing tool.
- Mouseflow: Known for "friction
scores" that flag where users are struggling, along with six types of
heatmaps including "Attention" and "Geo" maps.
- Lucky Orange: Provides real-time tracking
and live chat features, making it ideal for e-commerce sites to help users
who appear lost.
- VWO Insights: Best for teams already running
A/B tests, as it integrates behavioral data directly with experiment
variations.
- FullStory: An enterprise-level platform that identifies complex
"frustration signals" and provides high-fidelity session
replays.
Key Types
of Heatmaps
1.
Click Maps:
Show where users click or tap. Useful for verifying if Call-to-Action (CTA)
buttons are working.
2.
Scroll Maps:
Reveal how far down users scroll. Ideal for placing important content above the
"average fold".
3.
Move/Attention Maps: Track mouse movement as a proxy for eye tracking to see which content
grabs attention without a click.
4.
Geo Maps:
Display where your visitors are located globally to help with regional
marketing.